Latest Seo Technology

A common question many people ask is “What keywords should I be targeting for my site?”  It is an excellent question to ask because choosing the keywords that you put on your Web site should not be taken lightly.  Keyword selection should be considered a major part of your total marketing strategy.

The words that you put on your Web site are eventually going to be indexed by the search engines, unless there is something preventing a spider from crawling your Web site. The textual content on your Web pages is how search engines will classify your Web site and how people will find your Web site when using a search engine.The most basic idea behind selecting the right keyword is choosing keywords for which people are actually searching.  It is important to think like your target audience and not to think like an expert or someone well versed in your profession. Let’s say I have a Web site for a ski resort.  Now, I would not target the keywords “ski” or “snowboard.” These terms are far too generalized and will have a ton of competing sites.

We are targeting people who want to go skiing.  If a term is too general then you will have visitors who are looking for anything related to skiing and snowboarding, not visitors specifically looking to go skiing. People who are looking to go skiing are not typing those keywords in the search box. The type of people who are likely to come to your resort will be searching with keywords that look more like these: “ski resorts,” “discount ski vacations” or even select localized terms like “Colorado ski resorts.”

You also would not optimize a Web page for a single keyword like “doctor.” With all the specialized areas in the medical industry you want to target people searching for specific doctors or specific health problems.You can apply this idea to any business if you derive your keyword list from the various products or services you offer. If you sell a specific line of a product, or sell a particular manufacturer’s product you may find that people are searching for those terms more than generalized terms.  Some specific examples of choosing keywords from a specific line or manufacturer are “Dell laptop computers” or “Harry Winston jewelry.”

1: Pay Per Click Advertising is by far the most direct marketing system ever invented. You actually get to place your ad directly in front of a prospect that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You cannot get a more targeted form of advertising.

2: Market research has never been easier. You now have the opportunity with Pay Per Click advertising to measure a markets value quickly and cheaply simply by targeting a few ads at this market. With a few targeted Pay Per Click advertising campaigns you can now measure potential ROI across a whole market within a few days for pennies rather than the months and big bucks it used to demand.

3: Market to the planet or to your small hometown. With the introduction of local targeting last year Google have opened up a whole new opportunity for small businesses. If you offer a service such as a garage or hairdressers etc. before now there was little point in using Pay Per Click advertising. You can’t offer this service over the web. But now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the planet or country.

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Deep links can also avoid appearance of your pages in Google supplemental results. Link from another site tels Google spiders that it might be some useful information and it is better to keep this page in index and crawl more often. Moreover, deep links can help to crawl website deeper when some of your pages located more than 3-5 clicks away from the homepage.

What does all this mean in terms of design, optimization and submission? It means that one has to realize that people may well enter your site through the “side door” or the “back door” and you have to prepare accordingly.

How to get deep link:

1. Natural way by providing quality content.

2. E-mails to bloggers and other webmasters if your site is not popular enough.

3. Exchange links with webmasters.

4. Submission in social sites.

5. Write article and submit in article directories.

6. Post in forums. But try not to spam. Write real post which will benefit community, or answer someone question if it related to your inner page.

Remember, that if your site promoted well and often appear in top search engine results… you can build just 3-10 links to your inner pages and they can take top 10 positions with popular keywords moving away other niche websites who got hundereds links with this keyword. Take a look on Wikipedia as example.

Happy Linking